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The objective of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and in particular to encourage and foster:

The development of acquaintance as an opportunity for service

High ethical standards in business and professions; the recognition of worthiness of all useful occupations; and the dignifying by each Rotarian of his or her occupation as an opportunity to serve society

The application of the ideal of service by every Rotarian to their personal, business, and community life

The advancement of international understanding, goodwill, and peace through a world fellowship and professional persons united in the ideal of service

Rotary is an international organization composed by business and professional leaders that gives humanitarian services; it encourages the high rules of ethic in all the occupations and contributes to the development of good will and peace around the world. Approximately 1.2 million Rotarians voluntarily work in 31,000 Rotary Clubs that operate in 166 countries.


For years, Rotary’s commitment to Service Above Self has been channeled through the Avenues of Service, which form the foundation of club activity. 

  • Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club. 
  • Vocational Service encourages Rotarians to serve others through their vocations and to practice high ethical standards.
  • Community Service covers the projects and activities the club undertakes to improve life in its community.
  • International Service encompasses actions taken to expand Rotary’s humanitarian reach around the globe and to promote world understanding and peace. Rotarians can support International Service by sponsoring a project in another country, seeking international project partners to support projects in their own communities, or by personally volunteering at an international project site.
  • New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities such as RYLA , Rotaract  and Interact , service projects, and creating international understanding with Rotary Youth Exchange .